Waveform

Getting started

Waveform builds your website from a conversation. There is no editor to learn and no template to pick — you describe your business, and the AI designs and builds a complete site while you watch.

1. Create an account

Sign up with your email — either a password or a magic link. The free tier includes one site and 50 AI generations per month, with no credit card required.

2. Describe your business

After signing in you land on the dashboard, which asks one question: what are we building? Write a few sentences the way you'd explain your business to a person:

"I run a small bakery in Portland called Flour & Stone. We do custom cakes and weekend pastry boxes. I want something warm and a little playful — and customers should be able to send a cake request."

Useful things to include:

  • What you do and who your customers are
  • The feeling you want — modern, warm, minimal, bold
  • Links to sites you admire for design inspiration
  • What visitors should do — call, book, buy, fill out a form

3. Review the creative brief

Before building, Waveform turns your description into a creative brief: site type, audience, voice, pages, and design language. This brief drives every design decision and is what the automatic quality review scores the finished site against. Skim it and correct anything that misses the mark — one sentence in chat is enough.

4. Watch the build

Waveform designs candidate directions, picks a winner against your brief, and builds every page through its measuring design engine. The live preview fills in as pages finish. A first complete draft typically lands in a single session.

5. Iterate

Everything after the first build is conversation:

  • "Make the hero headline shorter and more confident."
  • "Swap the testimonials and pricing sections."
  • "The photos feel too corporate — warmer, more handmade."

Every change is tracked and reversible, so experimenting is free.

6. Publish

When you're happy, say "publish" (or use the /publish command). Waveform deploys the compiled site to Cloudflare's edge network — staging first if you want a check, then production. See Previews & publishing.

Next steps